Celayix Home » Digital Marketing Coordinator
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Digital Marketing Coordinator
Full time | Vancouver BC

Celayix Software is a leading provider of cross-vertical workforce management solutions to both SMB and enterprise customers. Specifically, we offer Advanced Scheduling, Employee Communication and Time & Attendance solutions that integrate with leading payroll, HR and financial software.

Celayix is a leader in Workforce Management Solutions. We help businesses schedule and manage their employees while considering their sophisticated needs from service coverage, shift qualifications, state and union rules, seniority, overtime, and more. Simply put, we “Make Scheduling Easy”.

Our solutions enable organizations to reduce the time and effort managing shift-based schedules by as much as 95%, minimize overtime costs, eliminate payroll errors, and ensure accurate employee check-in and check-out to ensure employees are on-site and on time.

As part of our rapid growth and market-driven strategy, we are looking for a B2B Marketing Coordinator who can work as part of our team in a variety of roles with a focus on lead generation.

Key Responsibilities:

Primary focus will be on lead generation through:

  • Website content updates & maintenance, landing page creation
  • Search engine optimization, increase organic ranking on Google and Bing
  • Website analysis using Google Analytics
  • Working closely with Google AdWords consultant to measure lead conversions
  • Collateral creation & maintenance for tradeshows, resellers, internal teams
  • Outbound marketing campaigns and all the related activities including list building of potential customers
  • Social Media Marketing on Facebook, Twitter, LinkedIn, and Blogging
  • Managing and maintaining information in the CRM (Salesforce)
  • Managing the lead nurturing program
  • Leading and managing the customer satisfaction and referral program
  • Competitor analysis, market research, keeping up to date with the latest industry news
  • Creating email/mailing lists specific to regions/industries.
  • Creating and maintaining customer-focused marketing videos
  • Communicating with customers through Newsletters and Monthly webinars
  • Communicating with vendors, resellers
  • Inbound lead qualification and handling of small business leads throughout the sales cycle
  • Aiding sales team with PowerPoint Presentations, White Papers, Case Studies, testimonials and surveys

Requirements:

  • Passion for software
  • Excellent research skills
  • Creative writing skills
  • University degree, preferably in Marketing, Communication, or Business.

 Celayix offers a team-oriented, innovative and fun environment. The growth potential for the right candidate is uncapped. If you feel you are qualified for this exciting and challenging role, please email your resume with a cover letter.

This work is to be performed mostly from the Celayix Vancouver office. Celayix adheres to WorkSafe BC Covid-19 safety and prevention guidelines.

Some work may be remote, and all necessary equipment (laptop, etc.) to perform the role will be required. Applicants will require an existing reliable high-speed internet connection in their home.

 

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